Adobe Marketo Solutions
Automation, governance, and performance
#what do you get
Common Marketo problems we help fix
Marketo is powerful — but without templates and governance, it becomes hard to scale and even harder to trust. These are the patterns we’re usually brought in to stabilize.
Program structure is inconsistent
Every marketer builds programs differently — folder chaos, naming drift, and no reusable templates. Reporting becomes unreliable and onboarding takes forever.
Channel reporting doesn’t tell the truth
Channels and statuses aren’t standardized, so performance reporting is noisy and comparisons across quarters or teams are misleading.
Scoring and lifecycle logic is outdated
Smart campaigns fire, but scoring no longer matches your GTM motion — and sales alerts don’t align to SLAs or qualification definitions.
Triggered campaigns are fragile
Automation exists, but it’s layered on without guardrails — leading to duplicate sends, misfires, and hard-to-debug logic.
CRM sync and data flow cause downstream issues
Mappings are unclear, field rules conflict, and data quality problems show up in Salesforce and reporting — not where they originate.
Deliverability and database health are slipping
Lists are bloated, engagement decays, unsub/spam signals rise, and email performance drops — even when creative is strong.
How we operationalize Marketo at JCG
We treat Marketo like an operating system for GTM execution. That means standardizing how programs are built, governing how automation runs, and protecting data flow into CRM and reporting.
Standardize execution with templates
Program templates, tokens, naming conventions, and channel taxonomies that make launches fast and reporting consistent.
Govern automation with clear rules
Triggered campaigns with guardrails, QA patterns, and documentation — so changes don’t create unintended consequences.
Tie performance to outcomes
Lifecycle/scoring aligned to funnel definitions and SLAs, plus reporting that connects channel activity to pipeline and revenue impact.
Automation without chaos
Marketo scales when programs are standardized, automation is governed, and data flows cleanly into CRM and reporting. We build the templates, scoring, and operational guardrails that make GTM execution repeatable.
Audit & alignment
We assess instance health: program structure, naming, channels, lifecycle/scoring, sync behavior, deliverability, and reporting — then align on what “good” looks like for your GTM motion.
Program architecture
We establish program templates, token strategy, channel taxonomy, and folder conventions so teams can launch consistently without reinventing the wheel.
Lifecycle, scoring & routing
We design lifecycle stages, scoring logic, and sales alert/routing patterns that match your funnel definitions and SLAs — not guesswork.
Triggered automation & data flow
We build triggered campaigns with clear guardrails, and we clean up CRM sync mappings and data rules to prevent downstream reporting and attribution issues.
Governance & performance
We document operations, implement QA checks, improve deliverability hygiene, and set up reporting that connects channel activity to outcomes.
What you'll walk away with: Marketo your team can run with confidence
You don’t just get cleaner programs. You get the structure and governance that keeps Marketo scalable — so your team can ship faster without breaking reporting, routing, or deliverability.
Reusable program templates
Standardized templates with tokens, naming conventions, and folder structures so teams can launch campaigns consistently and quickly.
Channel strategy & reporting that holds up
A clear channel taxonomy and statuses that make reporting comparable across teams, quarters, and GTM motions.
Lifecycle and scoring aligned to GTM
Scoring and lifecycle logic that reflects how your org qualifies and works leads — plus sales alerts that support real SLAs.
Triggered automation with guardrails
Smart campaigns that are reliable, testable, and documented — reducing misfires and eliminating “mystery automation.”
Clean CRM sync and data flow
Better mapping discipline, fewer conflicts, and clearer source-of-truth rules so Salesforce and reporting stay clean.
Deliverability and hygiene improvements
Database hygiene practices, engagement protection, and email best practices that protect sender reputation and performance.
How we back this up with real expertise
We pair real-world experience with formal technical mastery. These certifications validate that expertise and support the solutions we design for our clients.
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How we work
Built, Not Just Advised
Hands-on implementation across web, RevOps, automation, and AI.
AI with Purpose
Practical AI solutions that automate work, unlock insights, and scale intelligently.
Fractional by Design
Flexible engagement models that adapt as your business grows—no full-time overhead.
Flexible engagements. No long-term commitment.
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